Privacy policy
This Privacy Policy describes how www.AMTION.co.uk (the “Site”, “we”, “us”, or “our”) collects, uses, and discloses your Personal Information when you visit or make a purchase from the Site.
Company Information
AMTION LTD
Company Number: 15936824
Registered Office:
Orwell House, 50 High Street, Hungerford, Berkshire, England, RG17 0NE, United Kingdom
Email: support@AMTION.co.uk
Collecting Personal Information
When you visit the Site, we collect certain information about your device, your interaction with the Site, and information necessary to process your purchases. We may also collect additional information if you contact us for customer support.
In this Privacy Policy, any information that can uniquely identify an individual is referred to as “Personal Information.”
Device Information
Examples of Personal Information collected:
- Web browser version
- IP address
- Time zone
- Cookie information
- Products or pages viewed
- Search terms
- Website interaction data
Purpose of collection
- To load the website accurately
- To analyze website performance and improve user experience
Source of collection
Collected automatically when accessing our Site through:
- Cookies
- Log files
- Web beacons
- Tags
- Pixels
Disclosure for business purposes
Shared with our e-commerce platform Shopify.
Order Information
Examples of Personal Information collected
- Name
- Billing address
- Shipping address
- Payment details
- Email address
- Phone number
Purpose of collection
- Process payments
- Fulfill orders
- Arrange shipping
- Provide invoices and confirmations
- Communicate with customers
- Prevent fraud
- Provide marketing or promotional communications (if consented)
Source of collection
Collected directly from customers.
Disclosure
Shared with Shopify and payment processing partners.
Customer Support Information
Examples of Personal Information collected
- Name
- Email address
- Order details
- Messages sent to support
Purpose
To provide customer support and resolve issues.
Disclosure
Shared with customer service platforms such as Gorgias.
Minors
The Site is not intended for individuals under the age of 18.
We do not knowingly collect Personal Information from children. If you believe a child has provided personal information, please contact us so we can delete it.
Sharing Personal Information
We share your Personal Information with service providers who assist us in operating our website and fulfilling orders.
Examples include:
- Shopify (our ecommerce platform)
- Payment processors
- Shipping providers
- Marketing and analytics partners
You can read Shopify’s privacy practices here:
https://www.shopify.com/legal/privacy
We may also share information if required to comply with laws, regulations, or legal requests.
Behavioural Advertising
We use Personal Information to show relevant advertisements and marketing communications.
For example:
We use Google Analytics to understand how customers use our website.
Google Privacy Policy:
https://policies.google.com/privacy
You can opt out here:
https://tools.google.com/dlpage/gaoptout
We may also share browsing behavior, purchases, and interactions with advertising partners.
Learn more about targeted advertising:
http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work
Opt-Out of Targeted Advertising
You can opt out using the following links:
Facebook
https://www.facebook.com/settings/?tab=ads
Google
https://www.google.com/settings/ads
Bing
https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
You can also opt out through the Digital Advertising Alliance:
http://optout.aboutads.info
Using Personal Information
We use your personal information to:
- Provide products and services
- Process payments
- Ship orders
- Send order confirmations
- Communicate with customers
- Provide updates, promotions, and offers
Lawful Basis (GDPR)
If you are located in the European Economic Area (EEA), we process personal data under the following lawful bases:
- Your consent
- Performance of a contract
- Compliance with legal obligations
- Protection of vital interests
- Public interest tasks
- Legitimate business interests
Data Retention
We retain order information for our records unless you request deletion.
To request deletion, contact:
support@AMTION.co.uk
Automated Decision Making
We may use automated systems to detect and prevent fraud.
Examples include:
- Temporary blocking of IP addresses with repeated failed transactions
- Temporary blocking of payment methods associated with fraudulent activity
These measures help protect customers and prevent abuse.
Your Rights
GDPR (EU Residents)
If you are located in the EEA, you have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion of your data
- Transfer your data to another service
To exercise your rights, contact:
support@AMTION.co.uk
Your data may be processed in Ireland and transferred to other countries such as Canada or the United States through Shopify infrastructure.
CCPA (California Residents)
If you are a California resident, you have the right to:
- Request access to your personal information
- Request correction or deletion
- Request data portability
Requests can be made at:
Cookies
Cookies are small files stored on your device when visiting our website.
We use cookies for:
- Website functionality
- Analytics
- Advertising
- User experience improvements
Cookies help remember your preferences and improve browsing performance.
You can control cookies through your browser settings.
More information:
www.allaboutcookies.org
Do Not Track
Some browsers offer a “Do Not Track” feature.
Currently, there is no industry standard for responding to these signals, so our website does not change data collection behavior when a Do Not Track signal is detected.
Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in legal requirements or business practices.
Any updates will be posted on this page.
Contact Information
If you have any questions about this Privacy Policy or your personal data, please contact us:
Email: support@AMTION.co.uk
Mailing Address:
Privacy Compliance Officer
AMTION LTD
Orwell House
50 High Street
Hungerford, Berkshire
England RG17 0NE
United Kingdom
Last Updated: 19 February 2026